About Me
Product Leader with UX superpowers. I help startups, organizations, and product teams navigate the rollercoaster of uncertainty so they can untangle complexity, plan a path forward, and build things that matter.
As Managing Director, I lead the Product & UX practice at Evans Hunt — a talented group of product managers, researchers, strategists, and designers.
With 15 years of experience in product and design, I've helped countless clients tackle complex challenges and transform their relationship with customers, including multi-year engagements with Ikon Pass, Travel Alberta, and ATB Financial.
As anyone who's worked with me knows, I’m a tireless advocate for customer-centric thinking, and am quick on my feet with a sketch to frame a problem or opportunity. I aim to balance pragmatism with optimism for what’s possible by using data, research, and business analysis to help product, engineering, and design teams navigate uncertainty.
Also Noteworthy
🗣️ Enshittification & The Current State of UX Design
Speaking engagement at UX Camp Calgary and SocialWest (2025).
🖥️ Travel Alberta ATIS launch
Most complex product replatform in Evans Hunt history (+12 NPS).
🚴🏻♂️ Whistler Gran Fondo (Forte)
Cycling event from Vancouver to Cypress Mountain to Whistler (152km).
🚁 CMH Heli-Skiing → Ikon Pass
Longest client relationship (10 years of stoke and counting).
🥾 John Muir Trail (350km)
A 22-day hiking adventure from Yosemite to Mount Whitney.
🎮 Nissan + PlayStation GT-Academy
Campaign that turned gamers into racers — they even made a movie about it.
🏔️ Mount Kilimanjaro (5,895m)
Summited the Roof of Africa via the Machame Route in June, 2010… "pole pole."